Zobrazeno 1 - 10
of 1 000
pro vyhledávání: '"media engagement"'
Autor:
Cao, Jieqiong, Song, Zhaoli
Publikováno v:
Asia-Pacific Journal of Business Administration, 2024, Vol. 17, Issue 1, pp. 116-135.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/APJBA-07-2022-0328
Publikováno v:
Journal of Social Marketing, 2024, Vol. 14, Issue 3/4, pp. 301-327.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JSOCM-10-2022-0212
Publikováno v:
International Journal for Quality Research, Vol 18, Iss 4, Pp 1005-1020 (2024)
This study explores the influence of social media marketing on brand equity by analyzing consumer perceptions. Its primary objective is to pinpoint the crucial components of social media marketing that affect brand equity. The research involved 277 r
Externí odkaz:
https://doaj.org/article/113afce75acc4a9c93deec81d17ee5ad
Autor:
Zheng, Longzhao, Xu, Ying
Publikováno v:
International Journal of Sports Marketing and Sponsorship, 2024, Vol. 25, Issue 4, pp. 839-861.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJSMS-01-2024-0030
Autor:
Al-Hasan, Abrar
Publikováno v:
Journal of Systems and Information Technology, 2024, Vol. 26, Issue 3, pp. 418-446.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JSIT-09-2023-0205
Autor:
Hamdani, Lukman, Sunarsih, Sunarsih, Yusfiarto, Rizaldi, Rizal, Achmad, Khoirunnisa, Annes Nisrina
Publikováno v:
Journal of Islamic Marketing, 2024, Vol. 15, Issue 9, pp. 2399-2418.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JIMA-01-2023-0016
Autor:
Stoica, Michael, Hickman, Thomas M.
Publikováno v:
Young Consumers, 2024, Vol. 25, Issue 5, pp. 579-591.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/YC-09-2023-1871
Autor:
Fernandes, Teresa, Oliveira, Rodrigo
Publikováno v:
Young Consumers, 2024, Vol. 25, Issue 5, pp. 625-644.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/YC-09-2023-1873
Publikováno v:
Jurnal Aplikasi Manajemen, Vol 22, Iss 3, Pp 839-850 (2024)
Several variables influencing student loyalty formation include brand image, trust, and social media engagement. This research aims to understand brand loyalty within private universities in West Sulawesi Province, Indonesia. The study focuses on the
Externí odkaz:
https://doaj.org/article/19da6e96c3f04a608e8181e9d7832b2e
Publikováno v:
International Journal of Management, Accounting and Economics, Vol 11, Iss 9, Pp 1268-1284 (2024)
The rise in the use of social media for businesses and sales has made it a valuable tool for customer acquisition, retention, and relationship management. However, the diversity it is used and extent to which its function improves performance remains
Externí odkaz:
https://doaj.org/article/6152882d05124017ab548a2287420350