Zobrazeno 1 - 10
of 2 695
pro vyhledávání: '"media economics"'
Economic evaluation of physical activity mass media campaigns across the globe: a systematic review.
Autor:
Pinheiro, Marina B.1,2 marina.pinheiro@sydney.edu.au, Howard, Kirsten2,3, Sherrington, Cathie1,2, Bauman, Adrian2,4, Costa, Nathalia1,2, Smith, Ben J.2, Bellew, William2, Ding, Ding2,4, Tiedemann, Anne1,2, Wang, Belinda1,2, Santos, Andreia C5, Bull, Fiona5, Willumsen, Juana5, Albuquerque, Bruna S.1,2, Lunar, Frances Rom6, Bapat, Vishwesh1,2, Norris, Sarah K.2,3
Publikováno v:
International Journal of Behavioral Nutrition & Physical Activity. 8/26/2022, Vol. 19 Issue 1, p1-18. 18p.
Autor:
VAN HEERDE, HARALD J.1 heerde@massey.ac.nz, GIJSBRECHTS, ELS2 e.gijsbrechts@uvt.nl, PAUWELS, KOEN3 koen.pauwels@ozyegin.edu.tr
Publikováno v:
Journal of Marketing Research (JMR). Oct2015, Vol. 52 Issue 5, p674-693. 20p. 1 Diagram, 3 Charts, 2 Graphs.
Autor:
Stephen, Andrew T.1 astephen@katz.pitt.edu, Galak, Jeff2 jgalak@cmu.edu
Publikováno v:
Journal of Marketing Research (JMR). Oct2012, Vol. 49 Issue 5, p624-639. 16p. 7 Charts, 2 Graphs.
Autor:
Allcott, Hunt1 hunt.allcott@nyu.edu, Braghieri, Luca2 lucabrag@stanford.edu, Eichmeyer, Sarah2 saraeich@stanford.edu, Gentzkow, Matthew3 gentzkow@stanford.edu
Publikováno v:
American Economic Review. Mar2020, Vol. 110 Issue 3, p629-676. 48p. 1 Diagram, 6 Charts, 12 Graphs.
Autor:
JAYSON, ROB1 rjayson@theusim.com, BLOCK, MARTIN P.2 mp-block@northwestern.edu, CHEN, YINGYING3 chenyi52@msu.edu
Publikováno v:
Journal of Advertising Research. Mar2018, Vol. 58 Issue 1, p77-89. 13p.
Local and Regional Journalism in the Interior of Brazil: Contexts, Developments, and Emergent Themes
Publikováno v:
Geo Spaces of Communication Research
Autor:
Beyari, Hasan1 hbeyari@hotmail.com, Abareshi, Ahmad1
Publikováno v:
Journal of Developing Areas. Spring2018, Vol. 52 Issue 2, p55-72. 18p.
Publikováno v:
Scientific Reports, Vol 14, Iss 1, Pp 1-17 (2024)
Abstract Chinese media companies are facing opportunities and challenges brought about by digital transformation. Media economics takes the evaluation of the business results of media companies as the main research topic. However, overcoming the inte
Externí odkaz:
https://doaj.org/article/5069918aea5f45ee894de189d5125c90