Zobrazeno 1 - 10
of 773
pro vyhledávání: '"media advertising"'
Publikováno v:
Marketing Intelligence & Planning, 2024, Vol. 42, Issue 7, pp. 1195-1213.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/MIP-06-2023-0293
Publikováno v:
Journal of Research in Interactive Marketing, 2023, Vol. 18, Issue 4, pp. 588-610.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JRIM-01-2023-0029
Publikováno v:
International Journal of Contemporary Hospitality Management, 2024, Vol. 36, Issue 8, pp. 2774-2794.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJCHM-07-2023-1057
Publikováno v:
Journal of Pediatric and Neonatal Individualized Medicine, Vol 14, Iss 1, Pp e140105-e140105 (2024)
The scholarly discourse presented in this document meticulously dissects the intricate phenomenon of “virtual kidnapping” orchestrated by social media advertising. Adolescents are metaphorically ensnared in the digital realm, distanced from genui
Externí odkaz:
https://doaj.org/article/947adde6d2364bcf93c3eee1e6a8ab54
Publikováno v:
South Asian Journal of Marketing, 2023, Vol. 5, Issue 1, pp. 1-14.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/SAJM-04-2023-0025
Autor:
Tharindu Senarathna, Dinuka Wijetunga
Publikováno v:
South Asian Journal of Marketing, Vol 5, Iss 1, Pp 1-14 (2024)
Purpose – This study aimed to test some dynamics related to YouTube advertising clutter and viewers' attitudes towards YouTube channels operated by traditional television (TV) companies (These YouTube channels tend to have a greater ad clutter sinc
Externí odkaz:
https://doaj.org/article/2ba950131c964166a49da6fe8f1abce3
Publikováno v:
Journal of Architecture, Art & Humanistic Science, Vol 9, Iss 45, Pp 487-512 (2024)
The explosive growth of The Internet and information and communication technology's has boosted the great spread of social media websites, which has contributed to increase interest in social media platforms by brands, as brands are investing increas
Externí odkaz:
https://doaj.org/article/645417b310c14b06a85d2f640934ee40
Autor:
K. A. Arzhanova, A. I. Eremeeva
Publikováno v:
Цифровая социология, Vol 7, Iss 1, Pp 32-40 (2024)
In the conducted research, the authors describe the features of brand promotion using Internet marketing tools. The key types of online advertising and their differences are given alongside with the data on the Internet advertising market and its spe
Externí odkaz:
https://doaj.org/article/a7776bf83a744be0a5eee55ec495d3d8
Publikováno v:
Heliyon, Vol 10, Iss 15, Pp e34559- (2024)
Personalized social media advertisements (PSMAs) are developed by using consumers' personal information like names, demographic details, location, past buying history, and lifestyle interests to quickly grab consumers' attention within the cluttered
Externí odkaz:
https://doaj.org/article/dc05783573164255b0a3af82f6d0b1db
Autor:
Chen, Huan, Feng, Yang
Publikováno v:
Qualitative Market Research: An International Journal, 2023, Vol. 27, Issue 1, pp. 42-60.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/QMR-05-2022-0074