Zobrazeno 1 - 1
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pro vyhledávání: '"matrix «loyalty/recognition»"'
Publikováno v:
ECONOMICS, Vol 12, Iss 3, Pp 133-152 (2024)
The article explores the conceptual foundations of building an effective brand. The BAV model is considered as a modern practical approach to brand valuation, its four key components are described. The methodology of the Interbrand company and its el
Externí odkaz:
https://doaj.org/article/6578e24d45ca4dae8771ca4852aa6f17
