Výsledky vyhledávání - "manipulative advertising"

Children's marketing with reference to manipulative advertising aimed at children

Autor: Varović, Marija

Radu polazi od važnosti dječji marketing i manipulativno oglašavanje usmjereno prema djeci. Danas su djeca uključena u svijet velike potrošačke kulture i konzumerizma. Potrošačke navike djece i roditelja postaju sve veće kako se mijenja vrij

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______3702::26450f15dab9c1592b733e92d86f4d66
https://repozitorij.unin.hr/islandora/object/unin:5642

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Akademický článek

Manipulative marketing: persuasion and manipulation of the consumer through advertising

Autor: Victor DANCIU

Publikováno v: Theoretical and Applied Economics, Vol XXI, Iss 2, Pp 19-34 (2014)

The manipulation through advertising became an issue the consumers are facing on almost a regular basis. This practice move away the mission of marketing that of meeting the needs of customers and widens the asymmetries of power between the company a

Externí odkaz: https://doaj.org/article/a128835485c2498fad24213a4462f1e8

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Designing of media content according to the needs of children and youth

Autor: Čupen, Svjetlana

Kao jedna od najranjivijih skupina na koju se oglašivači u posljednje vrijeme posebice fokusiraju su svakako djeca. Postojanje raznih zakona koji su ustrojeni isključivo radi zaštite tih najosjetljivijih subjekata i etičkih kodeksa, ne garantira

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______3702::fe5e99bed3aa3c2b7313bd8a03f81fd1
https://repozitorij.unin.hr/islandora/object/unin:1927

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