Zobrazeno 1 - 2
of 2
pro vyhledávání: '"měření sledovanosti televize"'
Autor:
Chlebounová, Pavla
This work deals with television audience measurement in the Czech Republic as a tool for planning advertising campaigns, television programming and support for corporate strategy of television organizations. The work presents the theoretical context
Externí odkaz:
http://www.nusl.cz/ntk/nusl-113466
Autor:
Chlebounová, Pavla
This work deals with television audience measurement in the Czech Republic as a tool for planning advertising campaigns, television programming and support for corporate strategy of television organizations. The work presents the theoretical context
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::1e3af8ee5062a850e301d918fae34e70
http://www.nusl.cz/ntk/nusl-113466
http://www.nusl.cz/ntk/nusl-113466