Zobrazeno 1 - 10
of 263
pro vyhledávání: '"localness"'
Autor:
Safeer, Asif Ali, Zhou, Yewang
Publikováno v:
International Journal of Emerging Markets, 2023, Vol. 20, Issue 1, pp. 259-277.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJOEM-06-2022-0964
Publikováno v:
Nankai Business Review International, 2024, Vol. 15, Issue 4, pp. 684-702.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/NBRI-08-2023-0069
Autor:
Hüseyin Ekizler, Deniz Müezzinoğlu
Publikováno v:
Trends in Business and Economics, Vol 38, Iss 4, Pp 226-237 (2024)
Bu çalışmanın amacı, etnosentrik olmasına rağmen yabancı dijital platformları tercih eden ve zenosentrik olmasına rağmen yerel dijital platformları tercih eden tüketicilerin yaşadığı bilişsel uyumsuzluk etkisini tersine çevirebilec
Externí odkaz:
https://doaj.org/article/111e78a10abd493f9ffec051084d8c87
Autor:
Rafly Anggiat, Kurniawati Kurniawati
Publikováno v:
Indonesian Interdisciplinary Journal of Sharia Economics, Vol 8, Iss 1 (2024)
The study sought to investigate the impact of brand globality and brand locality perceptions on brand credibility. Then, examine the impact of brand credibility on your brand relationship. The AMOS program analyzed the hypothesis proposed in this stu
Externí odkaz:
https://doaj.org/article/aba9ffe321f345d1b671627af2e8949a
Publikováno v:
Journal of Place Management and Development, 2023, Vol. 17, Issue 1, pp. 1-20.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPMD-06-2022-0057
Publikováno v:
International Marketing Review, 2023, Vol. 40, Issue 6, pp. 1297-1324.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IMR-05-2022-0130
Publikováno v:
American Journal of Business, 2023, Vol. 38, Issue 4, pp. 211-228.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/AJB-09-2022-0161
Publikováno v:
Jurnal Aplikasi Manajemen, Vol 21, Iss 3, Pp 748-762 (2023)
This study ventures into unexplored research territory, effectively bridging a considerable knowledge gap surrounding the application of perceived brand globalness and perceived brand localness as branding strategies, particularly concerning high inv
Externí odkaz:
https://doaj.org/article/9a12e8bd167f44769dbe0b63309b4f86
Publikováno v:
Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie, Iss 4(1002) (2024)
Objective: The purpose of the article is to establish the current state of research on the perceived brand globalness / localness (PBG / PBL) dichotomy. It analyses and assesses the changes in the research problems and identifies the areas upon which
Externí odkaz:
https://doaj.org/article/765b5239f935492ea4196d1a448a0ffb
Publikováno v:
Heliyon, Vol 10, Iss 3, Pp e25155- (2024)
With the advent of the digital economy, enterprises have been engaging in brand management activities through cross-border e-commerce platforms to secure brand identification (BI) and capture market share. However, scant attention has been given to t
Externí odkaz:
https://doaj.org/article/5ce88df473014feea4d02966bc130a92