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Publikováno v:
AFRICAN JOURNAL OF BUSINESS MANAGEMENT. 6
This study investigates the impact and effect of personality (Big Five Personality Traits) on buying behavior (impulsive and compulsive buying). The participants (N=640) are students from a public sector university. Moreover, the influence of individ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ff5c1a3297089372e2b4869a88663ee0
https://doi.org/10.5897/ajbm11.2275
https://doi.org/10.5897/ajbm11.2275
