Zobrazeno 1 - 10
of 127
pro vyhledávání: '"language abstractness"'
Publikováno v:
In Journal of Business Research March 2017 72:119-126
Due to the inherent risk and uncertainty characterizing pre-purchase service evaluation, consumers tend to rely on referrals from other consumers who already have experiences with that service. Thus, companies are eager to stimulate such referrals an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ddf43ce25810cf807a90da328bfd69c0
http://hdl.handle.net/11385/169416
http://hdl.handle.net/11385/169416
Akademický článek
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Autor:
GRAF, SYLVIE sylvie.graf@psu.cas.cz
Publikováno v:
Československá Psychologie. Oct2012, Vol. 56 Issue 5, p420-434. 45p.
Autor:
Yuan B., Peluso A. M.
This research investigates electronic entrepreneur-related word of mouth (EEWOM), that is, the social dissemination of information about entrepreneurs via the Internet. Two experimental studies shed light on the interplay between the valence (negativ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______4034::a3b80e2a78a5d17ffb924bf7adac7dd4
https://hdl.handle.net/11587/441553
https://hdl.handle.net/11587/441553
Autor:
Yuan, Bing1 (AUTHOR), Peluso, Alessandro M.2 (AUTHOR) alessandro.peluso@unisalento.it
Publikováno v:
Journal of Brand Management. Sep2020, Vol. 27 Issue 5, p579-592. 14p.
Publikováno v:
Current Psychology; Jul2022, Vol. 41 Issue 7, p4368-4378, 11p
Autor:
Wei Feng1, Jinzhe Yan2 yanjz@gachon.ac.kr
Publikováno v:
SAGE Open. Apr-Jun2024, Vol. 14 Issue 2, p1-21. 21p.
Autor:
MASSARA, FRANCESCO1 francesco.massara@iulm.it, SCARPI, DANIELE2 daniele.scarpi@unibo.it, PORCHEDDU, DANIELE3 daniele@uniss.it
Publikováno v:
Journal of Advertising Research. Mar2020, Vol. 60 Issue 1, p28-37. 10p.