Zobrazeno 1 - 2
of 2
pro vyhledávání: '"kulturno-turistička potražnja"'
Autor:
Karamehmedović, Deša
Predmet disertacije je nastojanje formiranja koncepta i filozofije marketinga destinacije temeljenog na kulturnoj baštini. Cilj rada je spoznati zastupljenost, mjesto i ulogu kulturne baštine u postojećem marketingu destinacije. Glavne metode istr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::724c2cf9d34477c8460454e9c3b919fd
https://www.bib.irb.hr/1251141
https://www.bib.irb.hr/1251141
Autor:
Desa Karamehmedovic
Publikováno v:
Ekonomska misao i praksa
Volume 27
Issue 1
Ekonomska Misao i Praksa, Iss 1, Pp 29-51 (2018)
Desa Karamehmedovic
Volume 27
Issue 1
Ekonomska Misao i Praksa, Iss 1, Pp 29-51 (2018)
Desa Karamehmedovic
Application of holistic destination marketing in the heritage destination enables self-sustenance of the cultural heritage and the sustainability of the destination in the long term. The third aim of marketing is to create the tourism offer which wil
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::570879e1dcbc5aff893e1d37b2874859
https://hrcak.srce.hr/202271
https://hrcak.srce.hr/202271
