Zobrazeno 1 - 10
of 16
pro vyhledávání: '"kontextová reklama"'
Autor:
Procházková, Anna
The diploma thesis deals with contextual advertising with a view to Google AdWords. The aim of the thesis is to build a Google AdWords account for a non-profit organization TJ Sokol and to evaluate successfulness as well as potential of these form of
Externí odkaz:
http://www.nusl.cz/ntk/nusl-193738
Autor:
Procházková, Anna
The diploma thesis deals with contextual advertising with a view to Google AdWords. The aim of the thesis is to build a Google AdWords account for a non-profit organization TJ Sokol and to evaluate successfulness as well as potential of these form of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::340877a4af723a8f998a130b443d7350
http://www.nusl.cz/ntk/nusl-193738
http://www.nusl.cz/ntk/nusl-193738
Autor:
Kalous, Martin
This work deals with internet advertising. Describes the basic characteristics of Internet marketing, survey errors that nascent entrepreneurs engage in formulating goals. Discusses the different types of advertising on the Internet usable in terms o
Externí odkaz:
http://www.nusl.cz/ntk/nusl-124559
Autor:
Procházková, Anna
The paper deals with the Internet as a tool of business promotion and marketing communication. It contains a general definition of marketing communication, integrated communication and online communication. The paper partly deals with importance of t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::eba4ef2484341297322a58bf08cdb5d0
http://www.nusl.cz/ntk/nusl-112932
http://www.nusl.cz/ntk/nusl-112932
Autor:
Kalous, Martin
This work deals with internet advertising. Describes the basic characteristics of Internet marketing, survey errors that nascent entrepreneurs engage in formulating goals. Discusses the different types of advertising on the Internet usable in terms o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::3b2d8483a5e6f94acf5308cfb2967212
http://www.nusl.cz/ntk/nusl-124559
http://www.nusl.cz/ntk/nusl-124559
Autor:
Zimák, Radek
This diploma work deals with specific business concept and with possibilities of a company promotion on the Internet. The theoretical segment contains a survey of the Internet business models and a synopsis of current individual forms of promotion us
Externí odkaz:
http://www.nusl.cz/ntk/nusl-75989
Autor:
Zimák, Radek
This diploma work deals with specific business concept and with possibilities of a company promotion on the Internet. The theoretical segment contains a survey of the Internet business models and a synopsis of current individual forms of promotion us
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::b44e18519d2b139564e4def81d14cfe1
http://www.nusl.cz/ntk/nusl-75989
http://www.nusl.cz/ntk/nusl-75989
Autor:
Krejčí, Jiří
The aim of this thesis is to present advertising on the internet with the main focus on the following questions: what are the most important forms and what are the current and future trends in the advertising business industry. The main objective of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::2eb109c42ac811ff1d0d6b3318fd9f43
http://www.nusl.cz/ntk/nusl-16267
http://www.nusl.cz/ntk/nusl-16267
Autor:
Randáčková, Veronika
Bachelor thesis introduces readers to new and lesser-used contextual PPC systems that are usable in the Czech Internet landscape for the advertising campaign. These systems are described in the ad campaign created for e-shop Pneu360.cz. The aim of th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::88daad4e524d90237151c4fcfc28e6cc
http://www.nusl.cz/ntk/nusl-16124
http://www.nusl.cz/ntk/nusl-16124
Autor:
Mihok, Radovan
The thesis introduces contextual advertising on internet using Google AdWords. The paper describes individual steps of an ad campaign (product choosing, ad types, keywords), its management and success evaluation (calculation of ROI and modified ROI).
Externí odkaz:
http://www.nusl.cz/ntk/nusl-77157