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pro vyhledávání: '"kanta-asiakkaat"'
Autor:
Rauf, Muniba, Karjaluoto, Heikki
Social media has changed the way people interact with companies and one another as well as become a powerful tool for enhancing touchpoints with customers. While many studies on loyalty, loyalty/reward programmes exists, there is still a gap in our u
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1222::14cc5450a4319499644f0a3880eaa3ab
http://urn.fi/URN:NBN:fi:jyu-202303142168
http://urn.fi/URN:NBN:fi:jyu-202303142168