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The accelerated development of forms of communication, primarily interactive digital communications, creates new paradigms in the marketing of products, brands and companies. Influencer marketing has proven to be one of those that is growing and has
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=57a035e5b1ae::5992c24a4680112732e4a39a4ec59462
https://www.bib.irb.hr/1118834
https://www.bib.irb.hr/1118834