Disguising Commercial Intentions: Sponsorship Disclosure Practices of Mexican Instamoms

Autor: Luisa Zozaya-Durazo, Charo Sádaba-Chalezquer

Publikováno v: Media and Communication, Vol 10, Iss 1, Pp 124-135 (2022)

Influencers have established themselves as key allies for brands by cultivating a powerful public image to promote them. In the case of Instamoms, these collaborations can offer moms a means of achieving economic stability. In a country like Mexico,

Externí odkaz: https://doaj.org/article/1ec7fbadb9fc4e2b847cc0e090166b84

Description of the Exposure of the Most-Followed Spanish Instamoms’ Children to Social Media

Autor: Felipe Garrido, Alexandra Alvarez, Juan Luis González-Caballero, Pilar Garcia, Beatriz Couso, Isabel Iriso, Maria Merino, Genny Raffaeli, Patricia Sanmiguel, Cristina Arribas, Alex Vacaroaia, Giacomo Cavallaro

Publikováno v: International Journal of Environmental Research and Public Health
Volume 20
Issue 3
Pages: 2426

There is evidence of the risk of overexposure of children on social networks by parents working as influencers. A cross-sectional study of the profiles of the sixteen most-followed Instamoms in Spain was carried out. An analysis of these profiles was

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::301749ba7e49e6a5fb483aefcaa76639

Disguising Commercial Intentions: Sponsorship Disclosure Practices of Mexican Instamoms

Autor: Charo Sádaba-Chalezquer, Luisa Dolores Zozaya-Durazo

Publikováno v: Media and Communication
New Narratives for New Consumers: Influencers and the Millennial and Centennial Generations
Dadun. Depósito Académico Digital de la Universidad de Navarra
instname

Influencers have established themselves as key allies for brands by cultivating a powerful public image to promote them. In the case of Instamoms, these collaborations can offer moms a means of achieving economic stability. In a country like Mexico,

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8aff93ab1aedc3ff4d6e65309d79d0cd
https://doi.org/10.17645/mac.v10i1.4640

Exposición de menores en Instagram: instamadres, presencia de marcas y vacío legal

Autor: Estefanía Jiménez-Iglesias, Angeriñe Elorriaga-Illera, Sergio Monge-Benito, Elena Olabarri-Fernández

Publikováno v: Revista Mediterránea de Comunicación, Vol 13, Iss 1, p 51 (2022)

El fenómeno influencer ha permitido a personas previamente desconocidas adquirir altos niveles de popularidad mediante la exhibición de imágenes que recrean sus actividades, sus intereses o su vida cotidiana. Las instamadres son influencers que co

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::94bfb15a3984b502daeb8d4d4f028abe
https://doi.org/10.14198/medcom.20767

Tento výsledek nelze pro nepřihlášené uživatele zobrazit.
K zobrazení výsledku je třeba se přihlásit.