Zobrazeno 1 - 3
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pro vyhledávání: '"information referral level"'
Research on Brand Competition and Decisions in Supply Chains Under Manufacturer Information Referral
Publikováno v:
IEEE Access, Vol 9, Pp 121414-121430 (2021)
To study the impact of manufacturer information referral on the decision-making of supply chain members, a Stackelberg model is constructed based on a manufacturer, a professional retailer and a store brand retailer. The optimal price and profit of t
Externí odkaz:
https://doaj.org/article/20be8d52eda54776a2a087b41a7ebb71
Research on Brand Competition and Decisions in Supply Chains Under Manufacturer Information Referral
Publikováno v:
IEEE Access, Vol 9, Pp 121414-121430 (2021)
To study the impact of manufacturer information referral on the decision-making of supply chain members, a Stackelberg model is constructed based on a manufacturer, a professional retailer and a store brand retailer. The optimal price and profit of t
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