Výsledky vyhledávání - "indirect advertising"

Evin Act, indirect advertising and brands

Autor: Julien Canlorbe

Publikováno v: Journal de Droit de la Santé et de l’Assurance Maladie
Journal de Droit de la Santé et de l’Assurance Maladie, Institut Droit et Santé, Université de Paris, 2021, pp.15-19

The author presents the important place occupied by the notion of indirect advertising in the Evin Act. This notion makes the communication exercise around their brand by tobacco and alcohol actors perilous. The author also underlines that the notion

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::edaae42c6dcd7d1bcbfcf2e05e1c2d4f
https://hal.archives-ouvertes.fr/hal-03357202/file/CANLORBE.pdf

Zobrazit plný text záznamu

Evin Act, indirect advertising and brands

Autor: Canlorbe, Julien

Publikováno v: Journal de Droit de la Santé et de l’Assurance Maladie
Journal de Droit de la Santé et de l’Assurance Maladie, Institut Droit et Santé, Université de Paris, 2021, pp.15-19

International audience; The author presents the important place occupied by the notion of indirect advertising in the Evin Act. This notion makes the communication exercise around their brand by tobacco and alcohol actors perilous. The author also un

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::ad9a3fc57e02429ff40d1e8b128300ed
https://hal.archives-ouvertes.fr/hal-03357202/file/CANLORBE.pdf

Zobrazit plný text záznamu

Akademický článek

Advertising in Developing and Emerging Countries: The Economic, Political and Social Context

Autor: Hao, Wei (Andy)

Publikováno v: Journal of Consumer Marketing, 2013, Vol. 30, Issue 2, pp. 151-152.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/07363761311304979

Zobrazit plný text záznamu

SMM-Promotion of the Organization in the Field of Beauty Inustration: Structural and Containing Features of Advertising Texts

Autor: Shmakova, E.

The article is devoted to the study of the advancement in social networks of organizations in the beauty industry. On the example of materials posted on social media pages by organizations in the beauty industry of Yekaterinburg, such as «Rapunzel»

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od_______917::acadca855d1a26502da113a5e7084f41
https://hdl.handle.net/10995/77096

Zobrazit plný text záznamu

The use of BTL communications as an advertising tool in retail trade (on the example of LLC 'Taber Trade')

Целью работы является исследование использования BTL-коммуникаций как инструмента рекламы в розничной торговле. Анализ использования BTL

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a5c64ef8031adddda9821de5fa7b64d1

Zobrazit plný text záznamu

Интегрисано оглашавање базирано на когнитивним и афективним реакцијама аудиторијума

Autor: Cvijović, Jelena D.

Publikováno v: Универзитет у Београду

Циљ истраживања у докторској дисертацији представља формулисање концепта интегрисаног оглашавања чијом имплементацијом се постиже ма

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=nardusnacion::831c981733cd787fcc33ac44feb425f6
https://hdl.handle.net/21.15107/rcub_nardus_6558

Zobrazit plný text záznamu

Akademický článek

Tento výsledek nelze pro nepřihlášené uživatele zobrazit.
K zobrazení výsledku je třeba se přihlásit.

Tobacco control in 30 European countries from 2005 to 2007 with an update in 2010

Autor: Joosens, Luk

Publikováno v: Addi. Archivo Digital para la Docencia y la Investigación
instname

[EN] In this article the results of the surveys about the tobacco control activity in European countries made in 2005 and 2007–using the Tobacco Control Scale (TCS)– are described. The most effective tobacco control measures are: the high taxes,

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::2f861fbe0071eaabe0445738e0156564
http://hdl.handle.net/10810/24383

Zobrazit plný text záznamu

Dissertation/ Thesis

Netiesioginės tabako gaminių reklamos įvertinimas

Autor: Kušlys, Vismantas

Netiesioginės tabako gaminių reklamos įvertinimas yra aktualus, siekiant preliminariai įvertinti netiesioginės tabako gaminių reklamos būdus, naudojamus uždraudus tiesioginę tabako gaminių reklama. Darbo tikslas: įvertinti netiesioginės t

Externí odkaz: http://vddb.library.lt/fedora/get/LT-eLABa-0001:E.02~2007~D_20070803.122712-80480/DS.005.0.01.ETD

Zobrazit plný text záznamu

Dissertation/ Thesis

菸品廣告規範之研究

Autor: 林承宇, Lin, Cheng-yu

A Study on the Regulation of Tobacco Advertising Abstract There is no doubt that in the area of communications law the regulation of advertising is one of the most complicated and widespread issues. Among them, tobacco advertising is perhaps the most

Externí odkaz: http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22G0089453011%22.

Zobrazit plný text záznamu

Vyhledávací nástroje:

Upřesnit hledání