Zobrazeno 1 - 10
of 273
pro vyhledávání: '"in-store slack"'
Autor:
Valle, Mauricio A.1 mvalle@uft.cl, Morrás, Rodrigo2
Publikováno v:
Journal of Technology Management & Innovation. 2023, Vol. 18 Issue 1, p83-91. 9p.
Autor:
Mauricio Valle, Rodrigo Morrás
Publikováno v:
Journal of Technology Management & Innovation, Vol 18, Iss 1, Pp 83-92 (2023)
The evidence from field studies in retail environments suggests in-store slack is part of the consumer’s purchasing budget. These funds are used as a self-control mechanism so as not to exceed the budget. We propose a conceptualization of in-store
Externí odkaz:
https://doaj.org/article/1237e304c3f04823876749d26ece79a4
Autor:
STILLEY, KAREN M. (AUTHOR) kstilley@katz.pitt.edu, INMAN, J. JEFFREY1 (AUTHOR) jinman@katz.pitt.edu, WAKEFIELD, KIRK L.2 (AUTHOR) Kirk_Wakefield@baylor.edu
Publikováno v:
Journal of Consumer Research. Aug2010, Vol. 37 Issue 2, p264-278. 15p. 1 Diagram, 5 Charts, 2 Graphs.
Publikováno v:
Journal of Marketing Behavior. 4:203-211
Several studies support the idea that consumers use a form of mental budgeting where they allocate money to mental accounts and try to resist further purchases when the budget is depleted. These mental budgets are used at the shopping-trip level, eve
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fca0660661dc91ad79cfbc6b8e129999
https://doi.org/10.1561/107.00000064
https://doi.org/10.1561/107.00000064
Publikováno v:
Journal of Marketing Behavior; 2019, Vol. 4 Issue 2-4, p203-211, 9p
Autor:
Florentine Frentz
Publikováno v:
The Pursuit of Food Well-Being ISBN: 9783658303655
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1348b3108d47eaf03f1efa7398c6ec39
https://doi.org/10.1007/978-3-658-30366-2_7
https://doi.org/10.1007/978-3-658-30366-2_7
Publikováno v:
Electronic Commerce Research. Dec2016, Vol. 16 Issue 4, p453-477. 25p.
Publikováno v:
Journal of Consumer Research. 37:264-278
We propose that consumers have mental budgets for grocery trips that are typically composed of both an itemized portion and in-store slack. We conceptualize the itemized portion as the amount that the consumer has allocated to spend on items planned
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bee8a80d9dbaa94eb27829842e9e6bee
https://doi.org/10.1086/651567
https://doi.org/10.1086/651567
Publikováno v:
Journal of Marketing. May2010, Vol. 74 Issue 3, p34-47. 14p. 1 Diagram, 8 Charts.
Autor:
Stilley, Karen M.
My dissertation examines the impact of in-store slack on shoppers spending. In my first essay, I propose that consumers mental budgets for grocery trips are typically comprised of both an itemized portion and in-store slack. I conceptualize the itemi