Výsledky vyhledávání - "impulsive purchase"

Akademický článek

Why consumers have impulsive purchase behavior in live streaming: the role of the streamer

Autor: Xiaolin LI, Dunhu Huang, Guofeng Dong, Bing Wang

Publikováno v: BMC Psychology, Vol 12, Iss 1, Pp 1-16 (2024)

Abstract To explore the influencing factors of consumers’ impulsive purchase behavior in live streaming, based on the Stimulus-Organism-Response framework, we construct the model of how streamers influence consumers’ impulsive purchase behavior b

Externí odkaz: https://doaj.org/article/e591b39951f843a9a752fcb80bf2e195

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Akademický článek

From Interaction to Transaction: Analyzing the Influence of Social Presence on Impulsive Purchasing in Live Streaming Commerce

Autor: Andika, Tiara Nur Anisah, Mohamad Najmudin, Anita Ekawati Sardi

Publikováno v: Jurnal Manajemen Teori dan Terapan, Vol 16, Iss 3, Pp 454-472 (2023)

Objective: This study investigates how social presence elements, such as streamers, other viewers, and products, directly and indirectly influence consumers' impulse purchase behaviour in live-streaming commerce. Design/Methods/Approach: An empiric

Externí odkaz: https://doaj.org/article/b1553fb2f60045d982fbd32908e7d235

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Akademický článek

Research on Determinants Affecting Users’ Impulsive Purchase Intention in Live Streaming from the Perspective of Perceived Live Streamers’ Ability

Autor: Jun Chen, Junying Luo, Tian Zhou

Publikováno v: Behavioral Sciences, Vol 14, Iss 3, p 190 (2024)

As an innovative marketing pattern, live-streaming e-commerce supplies advantages over traditional e-commerce in stimulating impulsive purchases. This study developed a theoretical model that examines how perceived live streamers’ abilities (percei

Externí odkaz: https://doaj.org/article/a3ec5d060d8a41b68b1bb4737d030f65

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Akademický článek

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Akademický článek

An empirical study on factors influencing consumer impulsive purchase behavior: a case of Ho Chi Minh city in the 4.0 era

Autor: Nguyen Thi Quynh Nga, Giang Bao Quynh Nhu

Publikováno v: Journal of International Economics and Management, Pp 17-41 (2022)

The fourth industrial revolution (the 4.0 era) has provided companies with more opportunities to attract potential clients across technology-based platforms, thus, bringing new factors that offer a tremendous incentive to buy impulsively, namely C

Externí odkaz: https://doaj.org/article/8ef331457a5b4d5f9efb04d9aeaaeb66

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Akademický článek

From experience to expectation: The reverse effect of power on purchasing impulsiveness

Autor: Yanzhi Wang, Tang Yao, Qi Qiu

Publikováno v: Frontiers in Psychology, Vol 14 (2023)

IntroductionPrevious literatures have mainly explored the impact of the experience of power on impulsive buying, but have ignored the impacts of the expectations of power. The purpose of this research is to delineates a two-facet portrait of power in

Externí odkaz: https://doaj.org/article/ba1094600ff84b638a3c6731b525f442

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