Zobrazeno 1 - 10
of 87
pro vyhledávání: '"hodnota značky"'
Autor:
Fingerhut, Tomáš
Title: Marketing value of brand with sport equipment in the Czech Republic Objectives: The main goal of this bachelor's thesis is to conduct research of themarketing value of the BU1 brand, which specializes primarily in the production of football go
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::d76f798902ebc71ebec8a0de1838a0c4
http://www.nusl.cz/ntk/nusl-506765
http://www.nusl.cz/ntk/nusl-506765
Autor:
Michálek, Lukáš
Title: Marketing research of Kappa brand value Objectives: The main objective of this work is to find out degree of brand awareness of the Kappa brand between current students of Faculty of physical education and sport of Charles University in Prague
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::9859feeb605654c6f2eea9332f75cece
http://www.nusl.cz/ntk/nusl-451141
http://www.nusl.cz/ntk/nusl-451141
Autor:
Slámová, Petra
This thesis deals with the problematics of brand development of a chosen business, which is pizza and burger manufactory and delivery Comics Pizza & Burgers in Brno. The thesis is divided into three parts. The theoretical part defines theoretical bas
Externí odkaz:
http://www.nusl.cz/ntk/nusl-416914
Autor:
Švrčinová, Ester
Title: Perception of the Red Bull brand in the field of sports by Z generation Objectives: The main objective of this work is to identify the current perception of the Red Bull brand in sports from the perspective of the Z generation. Through marketi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::baff64e7da96e64b3c2a478faf430e5f
http://www.nusl.cz/ntk/nusl-412211
http://www.nusl.cz/ntk/nusl-412211
Autor:
Sedláková, Klára
Title: Marketing Research of the Skechers Brand Value Perception Objectives: The aim of this study is to determine, with the use of the marketing research, how the (Skechers) brand is perceived by athletes; and then, based on the research results, to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::b337b17c85a83bc624544270727e7328
http://www.nusl.cz/ntk/nusl-434332
http://www.nusl.cz/ntk/nusl-434332
Autor:
Laníková, Dana
The diploma thesis focuses on brand development of a chosen company in Olomouc, a sweet and coffee shop called Zmrzlinárium Café Centro, that specializes in fabrication and sale of ice cream. On theoretical bases this thesis analyses outside and in
Externí odkaz:
http://www.nusl.cz/ntk/nusl-399451
Autor:
Kambová, Lucie
Kambová, L. Marketing communication for newly launch products in a selected mar-ket. Diploma thesis. Brno: Mendel University, 2019. This thesis focuses on how to use marketing communication at the launch stage of a new product, where such launch rel
Externí odkaz:
http://www.nusl.cz/ntk/nusl-429052
Autor:
Molodzinovska, Vladyslava
The purpose of this bachelor thesis is to measure the current brand equity performance of Kingswood based on perceived marketing mix elements and brand loyalty, perceived quality, and brand awareness with associations. The literary review casts light
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::3d8e37e2d61df2884b10f6aca7ff9d22
http://www.nusl.cz/ntk/nusl-428947
http://www.nusl.cz/ntk/nusl-428947
Autor:
Sečányová, Natália
The Bachelor Thesis deals with an analysis of Generation Y's perceptions towards the apparel products sourced in China. The prime objective is the very definition of various factors having an impact on the Czechs’ shopping behavior along with the p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::d563d557ba1542e5c1599c98e5f8afb9
http://www.nusl.cz/ntk/nusl-429053
http://www.nusl.cz/ntk/nusl-429053
Autor:
Tulka, Martin
The objective of this theses is to help find a way of building and measuring brand equity in a specific environment of theatre institutions. Chosen objectives are achieved by confronting the theoretical bases of building brand equity and the practice
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::c58d12ed57c206e8a2ebbd6f4b4fc3c8
http://www.nusl.cz/ntk/nusl-383296
http://www.nusl.cz/ntk/nusl-383296