Zobrazeno 1 - 10
of 130
pro vyhledávání: '"hodnota značky"'
Autor:
Šťastný, Šimon
Title: Craft's brand equity in CZ, focusing on flat water canoeing. Objectives: The objective of this dissertation is to find out what is the Craft's brand equity and to suggest how to improve it on the Czech market. That would be based on marketing
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::46ecc90816340a2d96db152cfed5d81b
http://www.nusl.cz/ntk/nusl-323158
http://www.nusl.cz/ntk/nusl-323158
Autor:
Machek, Martin
In today's highly competitive environment, the success of a company is often determined by the right brand management and by efforts to continuously improve the brand value. It is therefore an essential task of marketing. But determining the value of
Externí odkaz:
http://www.nusl.cz/ntk/nusl-199319
Autor:
Horáková, Dana Mgr.
Práce se zabývá postupy a metodami oceňování nehmotných aktiv podnikajících subjektů v současné praxi. Teoreticky zpracovává žádoucí taktiky budování a správy značky, definuje její hodnotu s použitím pohledů různých autorů
Externí odkaz:
http://www.nusl.cz/ntk/nusl-1775
Autor:
Kadlecová, Martina
Výkonnost současných ekonomik, zejména pak tendence směřující k jednomu velkému globálnímu hospodářství, nás postavila před možnosti široké spotřební volby. Každý den se setkáváme s velkým množstvím výrobků a služeb př
Externí odkaz:
http://www.nusl.cz/ntk/nusl-289070
Autor:
Fingerhut, Tomáš
Title: Marketing value of brand with sport equipment in the Czech Republic Objectives: The main goal of this bachelor's thesis is to conduct research of themarketing value of the BU1 brand, which specializes primarily in the production of football go
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::d76f798902ebc71ebec8a0de1838a0c4
http://www.nusl.cz/ntk/nusl-506765
http://www.nusl.cz/ntk/nusl-506765
Autor:
Michálek, Lukáš
Title: Marketing research of Kappa brand value Objectives: The main objective of this work is to find out degree of brand awareness of the Kappa brand between current students of Faculty of physical education and sport of Charles University in Prague
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::9859feeb605654c6f2eea9332f75cece
http://www.nusl.cz/ntk/nusl-451141
http://www.nusl.cz/ntk/nusl-451141
Autor:
Slámová, Petra
This thesis deals with the problematics of brand development of a chosen business, which is pizza and burger manufactory and delivery Comics Pizza & Burgers in Brno. The thesis is divided into three parts. The theoretical part defines theoretical bas
Externí odkaz:
http://www.nusl.cz/ntk/nusl-416914
Autor:
Švrčinová, Ester
Title: Perception of the Red Bull brand in the field of sports by Z generation Objectives: The main objective of this work is to identify the current perception of the Red Bull brand in sports from the perspective of the Z generation. Through marketi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::baff64e7da96e64b3c2a478faf430e5f
http://www.nusl.cz/ntk/nusl-412211
http://www.nusl.cz/ntk/nusl-412211
Autor:
Sedláková, Klára
Title: Marketing Research of the Skechers Brand Value Perception Objectives: The aim of this study is to determine, with the use of the marketing research, how the (Skechers) brand is perceived by athletes; and then, based on the research results, to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::b337b17c85a83bc624544270727e7328
http://www.nusl.cz/ntk/nusl-434332
http://www.nusl.cz/ntk/nusl-434332
Autor:
Laníková, Dana
The diploma thesis focuses on brand development of a chosen company in Olomouc, a sweet and coffee shop called Zmrzlinárium Café Centro, that specializes in fabrication and sale of ice cream. On theoretical bases this thesis analyses outside and in
Externí odkaz:
http://www.nusl.cz/ntk/nusl-399451