Zobrazeno 1 - 2
of 2
pro vyhledávání: '"hierarchy of consumer's goals"'
Publikováno v:
BBR: Brazilian Business Review, Vol 13, Iss 1, Pp 92-114 (2016)
Understanding the hierarchy of goals of the consumer is one of the issues that has guided the efforts of researchers in recent years. The objective of this study is to identify a hierarchy of goals that guides the decision of men and women to visit s
Externí odkaz:
https://doaj.org/article/cab4397a142d4951998b1ea2420e75f9
Autor:
Hastreiter, Silvana Taschek1 silvana.hastreiter@pucpr.br, Marchetti, Renato Zancan1 renato.zancan@pucpr.br
Publikováno v:
Brazilian Business Review (English Edition). Jan/Feb2016, Vol. 13 Issue 1, p92-114. 23p.