Zobrazeno 1 - 1
of 1
pro vyhledávání: '"hedonic value dominance"'
Publikováno v:
International Research Journal of Business Studies, Vol 13, Iss 1, Pp 33-47 (2020)
This study extends the theoretical understanding of the positive and negative emotions of consumers towards foreign vs local brands by providing conceptualization and measurement of foreign brand admiration and passive brand hate towards local brands
Externí odkaz:
https://doaj.org/article/9dfe865023e940069ac690a690ea9b45
