UTILITARIAN MOBILE INFORMATION SERVICES ARE MODELED BETTER BY THE ACSM THAN HEDONIC SERVICES ON A CROSS-NATIONAL COMPARISON.

Autor: Kondo, Fumiyo N.¹ kondo@sk.tsukuba.ac.jp, Ishida, Hisashi¹, Ghyas, Qazi Mahdia¹

Publikováno v: International Journal of Mobile Marketing. Summer2012, Vol. 7 Issue 2, p98-114. 17p. 9 Diagrams, 8 Charts.

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Design aesthetics in predominantly-utilitarian versus predominantly-hedonic services: the 'what is beautiful is good' and 'Ulysses' effects

Autor: Walid Chaouali, Nizar Souiden

Publikováno v: Journal of Marketing Theory and Practice. :1-14

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::9a70015701d4fc5d4a78bbc56707c44b
https://doi.org/10.1080/10696679.2022.2085117

Effects of the type of CSR discourse for utilitarian and hedonic services

Autor: Andrea Pérez, María del Mar García de los Salmones, Elisa Baraibar-Diez

Publikováno v: Sustainability 2020, 12, 4821
UCrea Repositorio Abierto de la Universidad de Cantabria
Universidad de Cantabria (UC)
Sustainability, Vol 12, Iss 4821, p 4821 (2020)
Sustainability
Volume 12
Issue 12

In a context of corporate social responsibility (CSR) communication, we explore whether the use of expositive versus narrative discourses interacts with the type of service commercialized by the company (utilitarian vs. hedonic) to determine consumer

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c9df45b040dde4c41411a0e2b9e1914e
http://hdl.handle.net/10902/18987

CREATING LOYALTY IN COLLECTIVE HEDONIC SERVICES: THE ROLE OF SATISFACTION AND PSYCHOLOGICAL SENSE OF COMMUNITY.

Autor: Drengner, Jan¹ jan.drengner@wirtschaft.tu-chemnitz.de, Jahn, Steffen² steffen.jahn@wirtschaft.tu-chemnitz.de, Gaus, Hansjörg³ h.gaus@ceval.de

Publikováno v: Schmalenbach Business Review (SBR). Jan2012, Vol. 64 Issue 1, p59-76. 18p.