Zobrazeno 1 - 3
of 3
pro vyhledávání: '"greenwashing scale"'
Publikováno v:
BBR: Brazilian Business Review, Vol 19, Iss 5, Pp 508-524 (2022)
This study aimed to develop and validate a scale to measure consumer judgment about the practice of greenwashing. For this, quantitative research was adopted as methodological procedure, which was conducted through a statistical technique characteriz
Externí odkaz:
https://doaj.org/article/9f489f34f0f44fc28b97cc5c4a3c70da
Julgamento dos Consumidores Acerca da Prática do Greenwashing: Desenvolvimento e Validação de Escala
Publikováno v:
BBR. Brazilian Business Review, Volume: 19, Issue: 5, Pages: 508-524, Published: 26 SEP 2022
This study aimed to develop and validate a scale to measure consumer judgment about the practice of greenwashing. For this, quantitative research was adopted as methodological procedure, which was conducted through a statistical technique characteriz
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______608::ceb906ee463d66b740d28068e5b408a1
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1808-23862022000500508&lng=en&tlng=en
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1808-23862022000500508&lng=en&tlng=en
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