THE GLOBAL ADVERTISING OF A LOCAL BRAND IN TERMS OF ANALYZING THE VISUAL CONTENT: TURKISH AIRLINES GLOBALLY YOURS ADVERTISING CAMPAIGN

Autor: Rengin Küçükerdoğan, Işıl Zeybek, Volkan Ekin

Publikováno v: Volume: 1, Issue: 1 40-50
Turkish Online Journal of Design Art and Communication
The Turkish Online Journal of Design, Art and Communication, Vol 1, Iss 1, Pp 40-50 (2011)

Globalization is a process where economic, political, social and cultural values and the build up of these values are spread beyond the national borders to the world. This way, differing social cultures and beliefs gain recognition and the relationsh

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::55725e3c86f636a616fe3c2a7cef48b5
https://doi.org/10.7456/10101100/006