Zobrazeno 1 - 4
of 4
pro vyhledávání: '"gender-based pricing"'
Publikováno v:
Encyclopedia, Vol 4, Iss 3, Pp 1279-1285 (2024)
The “Pink Tax” refers to charging higher prices for products and services marketed primarily to women compared to similar or identical items targeted at men, despite comparable production costs. This research uses Unilever as a case study to focu
Externí odkaz:
https://doaj.org/article/019c4798d517487ebcb8d93490a30d2a
Autor:
Magnusson, Elina, Eriksson, Maja
Title: Willing to shop like a (wo)man? - A consumer perspective on the perception of Pink Tax Subject: Bachelor thesis in business administration, 15 hp Authors: Maja Eriksson & Elina Magnusson Purpose: The purpose of this study is, therefore, to com
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42121
Master's Degree in Accounting and Financial Management-Specialisation in International Finance and Accounting (UPF Barcelona School of Management). Curs 2019-2020 Mentor: Llorenç Bagur The main purpose of this project is to take a closer look at the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1610::088259135aa6fbc22fa89551c9577956
http://hdl.handle.net/10230/46278
http://hdl.handle.net/10230/46278
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