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pro vyhledávání: '"gen y"'
Publikováno v:
Investment Management & Financial Innovations, Vol 21, Iss 3, Pp 385-398 (2024)
Investment decisions are a matter of how individuals should allocate funds into investment forms that provide future benefits. This paper investigates the impact of financial literacy, perceptions of risk and returns, family background, income, and f
Externí odkaz:
https://doaj.org/article/f2cdf274a3f8480faabf223e5efd6701
Autor:
Diana Fajarwati, Tiya Nur Haliza
Publikováno v:
Journal of Enterprise and Development, Vol 6, Iss 3 (2024)
Purpose: The purpose of this study is to examine how age differences between Generation Z and Millennials influence the effectiveness of Social Media Marketing Activities (SMMA) on Consumer Brand Engagement (CBE) and brand loyalty. Method: This quant
Externí odkaz:
https://doaj.org/article/7b54b7523d944f349266fd00a00761a3
Autor:
Mohta, Anu, Shunmugasundaram, V
Publikováno v:
International Journal of Social Economics, 2023, Vol. 51, Issue 3, pp. 422-440.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJSE-12-2022-0812
Autor:
Saxena, Anubhuti
Publikováno v:
Development and Learning in Organizations: An International Journal, 2023, Vol. 38, Issue 1, pp. 23-26.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/DLO-03-2023-0079
Autor:
Jujuk Novi Rahayu, Hermien Tridayanti
Publikováno v:
IJEBD (International Journal of Entrepreneurship and Business Development), Vol 7, Iss 4 (2024)
Purpose: Changes in the generation of human resources in an organization is something that cannot be avoided. Including the change of generations who hold the baton of leadership who have changed from generation X to the mayiritas gen Y, especially i
Externí odkaz:
https://doaj.org/article/0b74dd98b8414ada96e5ff8da6023c8e
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 19, Iss 1, Pp 95-115 (2024)
While numerous people use social mobile applications, ads within these apps are often avoided. Although the significance of prior negative experience and personality traits in impacting consumers’ perceptions and behaviors has been acknowledged, li
Externí odkaz:
https://doaj.org/article/5e63e94f9dad4af2b21b7bbc9c1f8456
Publikováno v:
International Journal of Retail & Distribution Management, 2023, Vol. 51, Issue 13, pp. 64-80.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJRDM-06-2022-0196
Autor:
Badri, Siti Khadijah Zainal, Yung, Carissa Tang Muk, Wan Mohd Yunus, Wan Mohd Azam, Seman, Noor Aslinda Abu
Publikováno v:
Management Research Review, 2023, Vol. 46, Issue 9, pp. 1278-1295.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/MRR-04-2021-0275
Publikováno v:
Journal of Entrepreneurship in Emerging Economies, 2022, Vol. 15, Issue 4, pp. 786-807.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JEEE-08-2021-0302
Autor:
Adam Nurkholik
Publikováno v:
Revista Mexicana de Economía y Finanzas Nueva Época REMEF, Vol 19, Iss 1, Pp e935-e935 (2024)
Millennial workers' financial well-being in the digital financial era is nonetheless anxious and insecure.This quantitative study aims to explore the factors driving the well-being of millennial workers' financial conditions, which they subjectively
Externí odkaz:
https://doaj.org/article/c067b7f99d2a435db856e777a357928a