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Publikováno v:
Journal of International Business Studies (JIBS), 53(9), 2116-2132. Palgrave Macmillan Ltd.
Hennart, J F 2022, ' How much is new in Brouthers et al.’s new foreign entry modes, and do they challenge the transaction cost theory of entry mode choice? ', Journal of International Business Studies, vol. 53, no. 9, pp. 2116-2132 . https://doi.org/10.1057/s41267-022-00523-9
Hennart, J F 2022, ' How much is new in Brouthers et al.’s new foreign entry modes, and do they challenge the transaction cost theory of entry mode choice? ', Journal of International Business Studies, vol. 53, no. 9, pp. 2116-2132 . https://doi.org/10.1057/s41267-022-00523-9
Brouthers, Chen, Sali and Shaheer argue that recent increases in economic integration coupled with technological advances, such as digitization, have led to the use of new foreign market entry modes which they say have not been sufficiently acknowled
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