Výsledky vyhledávání - "female consumer"

Akademický článek

The Influence of Promotional Mix on Female Consumers’ Buying Behaviour

Autor: Goh Mei Ling, Elaine Ang Hwee Chin, Tan Seng Huat, Tay Tiam Poh

Publikováno v: Journal of International Business, Economics and Entrepreneurship, Vol 6, Iss 2, Pp 36-45 (2021)

The skin care industry has become very competitive today. The demand for skin care products has grown rapidly due to the growth in the population of working females and the penetration of Korean culture among Malaysians. Hence, this study aims to inv

Externí odkaz: https://doaj.org/article/9a6cdde6a5594df7b57df4df66c62dcf

Zobrazit plný text záznamu

Akademický článek

Indonesian Demand for Online Shopping: Revisited

Autor: Syarifudin Yahya, Prof. Catur Sugiyanto, M.A. Ph.D

Publikováno v: Journal of Indonesian Economy and Business, Vol 35, Iss 3, Pp 188-203 (2020)

Introduction/Main Objectives: This study aims to analyze the factors that influence online shopping. Data are aggregated at the national, island, and regional levels. The regions are categorized based on their level of demand for online shopping. Bac

Externí odkaz: https://doaj.org/article/33b69a6ec9e140309cc65efa21aec8cb

Zobrazit plný text záznamu

Akademický článek

Social Media Marketing and Emergence of Aspirational Brand Luxury: Female Consumers’ Buying Behavior in Pakistan

Autor: Malik Adnan, Zahid Yousaf, Muhammad Qamar Zaman Babar, Sher Muhammad Malik

Publikováno v: Pakistan Journal of Commerce and Social Sciences, Vol 14, Iss 1, Pp 409-423 (2020)

Social media marketing has provided easy access to consumers. Luxury brands frequently keep posted their collections and proceedings on social media with the aim to save interest, engagement, create awareness as well as shape loyalties. This resear

Externí odkaz: https://doaj.org/article/7fa146eb5e254c19a912f8a3c0cb588a

Zobrazit plný text záznamu