Zobrazeno 1 - 10
of 3 173
pro vyhledávání: '"family winery"'
Autor:
Casado Bignardi, Silvia Dourado1 prog.silva@etec.sp.gov.br, José Piacente, Fabrício2 fabricio.piacente@poscps.sp.gov.br, de Cillos Silva, Vanessa3 vanessa.cillos@fatec.sp.gov.br
Publikováno v:
GeSec: Revista de Gestao e Secretariado. 2024, Vol. 15 Issue 8, p1-20. 20p.
The interrelationship of family identities, personalities, and expressions on family winery websites
Autor:
Berndt, Adele, Meintjes, Corné
Publikováno v:
Journal of Product & Brand Management, 2023, Vol. 32, Issue 5, pp. 752-773.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-11-2021-3751
Autor:
Ivan Paunovic, Tatjana Mamula
Publikováno v:
Journal of Process Management and New Technologies, Vol 11, Iss 1-2 (2023)
Externí odkaz:
https://doaj.org/article/3af2935b4b3947d5b46a8a7043f743a9
Autor:
Reynolds, Conor (AUTHOR)
Publikováno v:
Aroq - Just-Drinks.com (Global News). 5/15/2024, pN.PAG-N.PAG. 1p.
Autor:
Paunović, Ivan, Mamula, Tatjana
Publikováno v:
Journal of Process Management and New Technologies
Jour Proc Manag New Tech Vol. 11, Issue 1-2, 2023, pp. 57-67
Jour Proc Manag New Tech Vol. 11, Issue 1-2, 2023, pp. 57-67
The purpose of this study is to extend previous research on brand innovation by uncovering the process of family winery branding in relation to the new product launch in the VUCA market on the case of three Serbian wineries. The study deploys qualita
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______3557::b95602d370465638037626ca03cc3411
https://pub.h-brs.de/files/7383/jpmnt11-44579.pdf
https://pub.h-brs.de/files/7383/jpmnt11-44579.pdf
The interrelationship of family identities, personalities, and expressions on family winery websites
Autor:
Adele Berndt, Corné Meintjes
Publikováno v:
Journal of Product & Brand Management.
Purpose Family businesses feature prominently in economies, including the South African wine industry, using websites to convey their family identity. This research paper aims to explore the family identity elements that family wineries use on their
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ef62652b2ff00ed08e133d563e26c3a2
https://doi.org/10.1108/jpbm-11-2021-3751
https://doi.org/10.1108/jpbm-11-2021-3751