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Akademický článek
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Publikováno v:
Journal of Travel Research. 60:670-686
This study examines how destination marketing organization’s (DMO’s) social media posts and comments increase customer engagement and explores the moderating role of information richness in the smart tourism context. To test the proposed hypothes
Autor:
Carolina Figueiredo, Caio Santos
Publikováno v:
Culturas Midiáticas. 13:54-69
This paper reflects on the application of the Theory of Performativity in complex communication processes as those emerged from the Social Networks. Austin’s (1975) theory of Speech Acts and the concept of Performativity stated by Butler (1997) are
Autor:
Tran Thi Kim Phuong, Tran Trung Vinh
Publikováno v:
Asian Journal of Empirical Research. 9:238-253
This study provides a deeper understanding of the inner-mechanism which users engage in their acceptance of social media (in this case, Facebook event pages) via extending the TAM model by adding three factors: emotion, perceived enjoyment and percei
Autor:
Dan Mercea
This article considers the use of public social media in transnational expatriate activism. It is an investigation of connections among users of Facebook event pages associated with 122 cities worldwide where demonstrations took place in 2017, in sup
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f2b2f74e138e2cbeef5a151eda938875
Autor:
Mare Kalda
Publikováno v:
Mäetagused, Vol 84, Pp 177-202 (2022)
The Internet and its social media platforms offer opportunities to make visible grassroots creative products and activities, which would not otherwise receive wider attention. In November 2018, as Facebook enables to create online meeting spaces for
Externí odkaz:
https://doaj.org/article/19b18b9af64d443d98aec0c9fde97385
Autor:
Kalda, Mare
Publikováno v:
Mäetagused. Hüperajakiri / Mäetagused. Hyperjournal. (84):177-202
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=1088598
Autor:
Karen Kaminski, Antonette Aragon
Publikováno v:
i-manager's Journal of Educational Technology. 9:35-43
Autor:
Tran Trung Vinh, Tran Thi Kim Phuong
Publikováno v:
Asian Social Science. 13:133
The emergence and growth of social media today has changed the way that people communicate and interact with each other. Thus, social media has considered as an effective tool in the marketing campaign. In regard to event marketing, event planners an