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pro vyhledávání: '"experience driver"'
Autor:
Walter, Ute
It is essential for service companies to understand how their customer service experiences are formed. This is especially important since service experiences are highly subjective and involve customers cognitively, emotionally and behaviorally. Altho
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-14826
