Zobrazeno 1 - 2
of 2
pro vyhledávání: '"ethnic and cultural connotations of the advertising name"'
Autor:
Tatyana P. Romanova
Publikováno v:
Вопросы ономастики, Vol 10, Iss 2, Pp 164-173 (2013)
The article deals with commercial names having reference to the cultural space of Russia. Their connotative meaning includes a ‘Russian ethno-cultural marker’ (REM) actualized in the advertising discourse by a multi-coded text constituted by an i
Externí odkaz:
https://doaj.org/article/5536f85b39a54c2b9e1627eb613c4ab1
Autor:
Romanova, Т. P.
The article deals with commercial names having reference to the cultural space of Russia. Their connotative meaning includes a ‘Russian ethno-cultural marker’ (REM) actualized in the advertising discourse by a multi-coded text constituted by an i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______917::7ba760722b30a338e4d2913730a8f6bf
https://hdl.handle.net/10995/81933
https://hdl.handle.net/10995/81933
