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pro vyhledávání: '"entification"'
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Autor:
Sashittal, Hemant, Jassawalla, Avan
Publikováno v:
Marketing Intelligence & Planning, 2019, Vol. 37, Issue 7, pp. 741-753.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/MIP-10-2018-0446
Autor:
Ernst, Thomas M.
Publikováno v:
American Anthropologist, 1999 Mar 01. 101(1), 88-97.
Externí odkaz:
https://www.jstor.org/stable/683343
Autor:
Petter G. Almklov, Jens Røyrvik
Publikováno v:
Culture Unbound: Journal of Current Cultural Research, Vol 4, Pp 617-635 (2012)
This paper is based on studies of how standardized entities work as elements in a regime to control risk and hazardous work. Drawing on empirical examples from the petroleum industry and infrastructure sectors, we illustrate not only the mech-anisms
Externí odkaz:
https://doaj.org/article/3f3c463a8a4d4734b61e1b8aa2b38103
Publikováno v:
Proceedings of the Association for Information Science and Technology. 59:111-120
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::75121cde6e6958119ab8825243787694
https://doi.org/10.1002/pra2.609
https://doi.org/10.1002/pra2.609
Autor:
Jens Røyrvik, Petter G. Almklov
Publikováno v:
Culture Unbound: Journal of Current Cultural Research, Vol 4, Iss 4 (2013)
This paper is based on studies of how standardized entities work as elements in a regime to control risk and hazardous work. Drawing on empirical examples from the petroleum industry and infrastructure sectors, we illustrate not only the mechanisms b
Externí odkaz:
https://doaj.org/article/df7de2f7145d4cae92a0cffeb33df2d4
Publikováno v:
Marketing Intelligence & Planning. 37:741-753
Purpose The purpose of this paper is to report a three-study effort that aimed to explicate the brand entification construct, a post-anthropomorphic attribution that results from user-brand interaction on Twitter. Entified brands are not merely human
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::99beff220942a8c6fb05bc93ecad6e90
https://doi.org/10.1108/mip-10-2018-0446
https://doi.org/10.1108/mip-10-2018-0446
Autor:
Baker, Bernadette1
Publikováno v:
Educational Philosophy & Theory. Aug2008, Vol. 40 Issue 4, p471-493. 23p.
Autor:
Røyrvik, Jens, Almklov, Petter G.
Publikováno v:
Culture Unbound: Journal of Current Cultural Research; 2012, Vol. 4 Issue 3, p617-635, 19p, 6 Charts