Zobrazeno 1 - 1
of 1
pro vyhledávání: '"emotive persuasion"'
Autor:
Victor DANCIU
Publikováno v:
Theoretical and Applied Economics, Vol XXI, Iss 2, Pp 19-34 (2014)
The manipulation through advertising became an issue the consumers are facing on almost a regular basis. This practice move away the mission of marketing that of meeting the needs of customers and widens the asymmetries of power between the company a
Externí odkaz:
https://doaj.org/article/a128835485c2498fad24213a4462f1e8
