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pro vyhledávání: '"elektronické ústní slovo"'
Autor:
Prantl, David, Mičík, Michal
The importance of social media has risen significantly in recent years. The use of social media results in a competitive advantage for companies, thanks to which they can strengthen their relationship with customers (Vendemia 2017; Nacimento & Silver
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______8936::2ea320cbdf5c0ecacd528046c50ee662
http://hdl.handle.net/11025/36045
http://hdl.handle.net/11025/36045