Zobrazeno 1 - 10
of 93
pro vyhledávání: '"electronic word of mouth (e-wom)"'
Autor:
Zeynep Erdoğan, Buket Özoğlu
Publikováno v:
Sdü Vizyoner Dergisi, Vol 15, Iss 44, Pp 1338-1362 (2024)
Çevreyi koruyucu, minimalist yaşam tarzı benimseyen ve israftan kaçınma gibi davranışlarda bulunmaya başlayan tüketicilerin; kullandığı ürünleri değerlendirme, geri dönüştürme, ürünlerin ömrünü uzatma gibi çabaları sürdür
Externí odkaz:
https://doaj.org/article/e8fc3a0ce820498bbb1e763e2313a590
Autor:
Widarto Rachbini, Silverius Y. Soeharso, Harimurti Wulandjani, Muhammad Anwar Fathoni, Emi Rahmawati
Publikováno v:
Innovative Marketing, Vol 20, Iss 3, Pp 144-157 (2024)
This study examines the intricate dynamics of utilitarian browsing, hedonic browsing, electronic word of mouth (e-WOM), e-satisfaction, and e-loyalty across three generational cohorts –Millennials, Gen X, and Baby Boomers – in Indonesian online m
Externí odkaz:
https://doaj.org/article/cbf1ecc673734016900ca185ac9d718c
Publikováno v:
International Journal of Humanities Education and Social Sciences, Vol 3, Iss 3 (2023)
The research aims to find out whether electronic word of mouth (E-WoM) and perceived value can be a starting factor in an effort to increase blood donor intention using the expansion of the Theory of Planned Behaviour (TPB) to attract potential onors
Externí odkaz:
https://doaj.org/article/7e6976e4674a4898be833f44e9127dfe
The Effect of Brand Ambassador, Website Quality, and E-WOM on Purchase Decision in Shopee E-commerce
Publikováno v:
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, Vol 12, Iss 1, Pp 218-233 (2022)
This study aims to examine the effect of Brand Ambassador, Website Quality, and Electronic Word of Mouth (E-WOM) partially and simultaneously on Purchase Decisions in Shopee e-commerce. This study uses a quantitative approach with primary data source
Externí odkaz:
https://doaj.org/article/422c1a57173b446ca036076f442455a0
Autor:
Eka Putri Innayah, Vivin Maharani Ekowati, Achmad Sani Supriyanto, Masyhuri masyhuri, Fuadah Binti Johari
Publikováno v:
Jurnal Aplikasi Manajemen, Vol 20, Iss 4, Pp 753-767 (2022)
E-WoM is vital in generating and creating purchase intentions, so it is significant for use in knowing and analyzing investment intentions. This research aims to analyze and know the effect of Electronic Word-of-Mouth (E-WoM) on investment intention
Externí odkaz:
https://doaj.org/article/129211c51c894563bfb642dc23932631
Publikováno v:
International Journal of Humanities Education and Social Sciences, Vol 2, Iss 5 (2023)
Customer loyalty can provide consumer satisfaction and pleasure, so it has an impact on repurchasing interest. This study aims to determine the direct and indirect effects of perceived risk and electronic word of mouth (E-WOM) on repurchase intention
Externí odkaz:
https://doaj.org/article/ff0c9d4887924855a6eb3d6bd724d7df
Autor:
Syamsoeyadi H., Tjokrosaputro M.
Publikováno v:
Russian Journal of Agricultural and Socio-Economic Sciences, Vol 120, Iss 12, Pp 53-62 (2021)
This study aims to obtain the quantitative results related to the effect of electronic word of mouth (e-WOM) towards value co-creation on sharing economy platform in Indonesia with ethical perceptions as the mediator. The sampling technique that was
Externí odkaz:
https://doaj.org/article/ec9a3dfc76774424b31b6925e81ee348
Akademický článek
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Publikováno v:
Jurnal Aplikasi Manajemen, Vol 20, Iss 3 (2022)
The present quantitative research is intended to conduct an investigation into the effect of social media marketing and electronic word of mouth (E-WOM), especially on Instagram, on the purchase intention of Sunday Bowl Cereal Club products. As for t
Externí odkaz:
https://doaj.org/article/6d913b60f3c44f8da85c498b2b02ab33
Publikováno v:
Management Letters/Cuadernos de Gestión, Vol 21, Iss 2, Pp 35-48 (2021)
Crowdfunding (CF) is a financial tool that has faced an impressive growth over the past few years, and provides an alternative form of fundraising entrepreneurial projects. However, not all CF campaigns are successful in attracting the investors’ i
Externí odkaz:
https://doaj.org/article/9f24c4f7ea194874833fd2bbfd301841