Zobrazeno 1 - 10
of 3 842
pro vyhledávání: '"electronic word of mouth"'
Autor:
Alić, Adi, Činjarević, Merima
Publikováno v:
Arts and the Market, 2024, Vol. 14, Issue 2/3, pp. 150-171.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/AAM-11-2022-0063
Publikováno v:
Young Consumers, 2024, Vol. 25, Issue 6, pp. 787-806.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/YC-08-2023-1815
Publikováno v:
European Business Review, 2024, Vol. 36, Issue 6, pp. 918-944.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EBR-04-2022-0066
Autor:
Dehghani, Mehri, Piwowar-Sulej, Katarzyna, Salari, Ebrahim, Leone, Daniele, Habibollah, Fatemeh
Publikováno v:
International Journal of Emerging Markets, 2023, Vol. 19, Issue 10, pp. 2577-2596.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJOEM-09-2021-1358
Autor:
Weihua Qiao
Publikováno v:
Галактика медиа: журнал медиа исследований, Vol 6, Iss 4, Pp 426-453 (2024)
In the digital era, Electronic Word-of-Mouth (eWOM) — the online sharing of opinions and information about movies — has become a crucial factor influencing box office performance. Social media posts, reviews, and ratings shape audience perception
Externí odkaz:
https://doaj.org/article/5bbae27489fb41eaa3d1082689d43924
Autor:
Zeynep Erdoğan, Buket Özoğlu
Publikováno v:
Sdü Vizyoner Dergisi, Vol 15, Iss 44, Pp 1338-1362 (2024)
Çevreyi koruyucu, minimalist yaşam tarzı benimseyen ve israftan kaçınma gibi davranışlarda bulunmaya başlayan tüketicilerin; kullandığı ürünleri değerlendirme, geri dönüştürme, ürünlerin ömrünü uzatma gibi çabaları sürdür
Externí odkaz:
https://doaj.org/article/e8fc3a0ce820498bbb1e763e2313a590
Autor:
Thowayeb H. HASSAN, Amany E. SALEM, Yasmine E. HAMZA, Insaf Sanhouri AHMED, Bahodir SAFAROV, Mahmoud I. SALEH
Publikováno v:
African Journal of Hospitality, Tourism and Leisure, Vol 13, Iss 3, Pp 460-468 (2024)
Online reviews are crucial for revenue management on online platforms in the tourism industry. However, there is a gap in detecting greedy review behavior that can negatively impact destinations. This study uses locus of control theory to examine how
Externí odkaz:
https://doaj.org/article/5b93a62e6d2e41258c7ce2f3a1a97c87
Publikováno v:
Journal of Service Theory and Practice, 2024, Vol. 34, Issue 4, pp. 493-518.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JSTP-03-2023-0093
Publikováno v:
پژوهشهای مدیریت عمومی, Vol 17, Iss 65, Pp 259-280 (2024)
AbstractWith the advent of Internet technologies, traditional word-of-mouth communication has transformed into electronic word-of-mouth communication or EWOM. The influence of EWOM in the hospitality industry is very strong. Hospitality services such
Externí odkaz:
https://doaj.org/article/38357eaba6af42f3840e931c4c248ae9
Autor:
Widarto Rachbini, Silverius Y. Soeharso, Harimurti Wulandjani, Muhammad Anwar Fathoni, Emi Rahmawati
Publikováno v:
Innovative Marketing, Vol 20, Iss 3, Pp 144-157 (2024)
This study examines the intricate dynamics of utilitarian browsing, hedonic browsing, electronic word of mouth (e-WOM), e-satisfaction, and e-loyalty across three generational cohorts –Millennials, Gen X, and Baby Boomers – in Indonesian online m
Externí odkaz:
https://doaj.org/article/cbf1ecc673734016900ca185ac9d718c