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Publikováno v:
تحقیقات بازار یابی نوین, Vol 5, Iss 1, Pp 21-42 (2015)
Paying attention to the uncertainty available in the estimation of some factors, the current research puts forward robust models for allocation of costumer relation budgets related to acquisition and retention of costumers the aim is to maximize the
Externí odkaz:
https://doaj.org/article/a9f1d62291c7479595b451910ac88af8