Zobrazeno 1 - 1
of 1
pro vyhledávání: '"efekt mamca"'
Autor:
Radka Kubalová, Martin Klepek
Publikováno v:
Market-Tržište
Volume 34
Issue 1
Volume 34
Issue 1
Purpose – Context effects have emerged as an area of interest in cognitive psychology. In the majority of experiments in the field, product alternatives are typically labeled with letters rather than with actual brand names. However, neglecting the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a087e97c374160ada2a68a40dada54e7
https://doi.org/10.22598/mt/2022.34.1.9
https://doi.org/10.22598/mt/2022.34.1.9
