Zobrazeno 1 - 10
of 48
pro vyhledávání: '"efeito país de origem"'
Publikováno v:
Revista Eletrônica de Ciência Administrativa, Vol 18, Iss 1, Pp 132-154 (2018)
Geographic indications of origin grant authenticity to their products, stimulating the local economy. In their variations, the Denomination of Origin (DO) is the only one to provide standardization of production methods, conceding quality to the fina
Externí odkaz:
https://doaj.org/article/4476634879ac42698e41705e91bb2b22
Publikováno v:
GeSec, Vol 7, Iss 3, Pp 96-122 (2016)
The luxury brand marketing, differently from conventional marketing and branding, has specific characteristics. The main objective of this study is to identify the effects of the endorsement of celebrities and country of origin in the luxury brands e
Externí odkaz:
https://doaj.org/article/ebf4b2e37e0d481e9de56f01e2fc237b
Autor:
Pagan, Karina Munari
O efeito país de origem é um dos assuntos mais abordados na literatura internacional de negó-cios, marketing e comportamento do consumidor. Diante da importância deste tema, esta pesquisa realizou, utilizando a ferramenta eletroencefalografia, um
Autor:
Sousa, Bernardo Teixeira de
Numa sociedade caracterizada como global, a internacionalização é um processo de expansão cada vez mais importante no crescimento de pequenas e médias empresas. O panorama de negócios internacional teve de ser reestruturado em resposta à crise
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2292::915d8263abe3136f2fb75a4d1dbe5716
http://hdl.handle.net/10773/37865
http://hdl.handle.net/10773/37865
Autor:
Renata Fernandes Galhanone, Rúbia Harumi Suzuki, Marília Aparecida Trizi Amorim, José Mauro da Costa Hernandez
Publikováno v:
Internext: Revista Eletrônica de Negócios Internacionais, Vol 10, Iss 1, Pp 30-43 (2015)
A number of academic studies have investigated the "country-of-origin effect", i.e., the influence of a product’s country of origin on the attitudes of consumers. It is known that countries with a higher level of socioeconomic development generate
Externí odkaz:
https://doaj.org/article/eb410340b8b64ffb8bd4a1617cfe012e
Autor:
Fernanda Lazzari, Luiz Antonio Slongo
Publikováno v:
BBR: Brazilian Business Review, Vol 12, Iss 5, Pp 41-59 (2015)
O efeito placebo tem sua origem atrelada aos estudos ligados às ciências médicas e farmacológicas e, basicamente, consiste na capacidade de produtos inertes produzirem efeitos por meio do seu uso ou consumo. O estereótipo do país de origem se a
Externí odkaz:
https://doaj.org/article/98c2b31a7bd0426bb3cb4d731d015717
Autor:
Andrea Kassouf Pizzinatto, Nadia Kassouf Pizzinatto, Evandro Luiz Lopes, Antonio Carlos Giuliani
Publikováno v:
Internext: Revista Eletrônica de Negócios Internacionais, Vol 9, Iss 2, Pp 94-109 (2014)
This study investigates the country of origin effect in luxury brands evaluation, theory that concerns the stereotype developed in the mind of consumers from a negative or positive image of the country where the product was manufactured, influencing
Externí odkaz:
https://doaj.org/article/bb1ac9f533374fe28578e1dafcc62100
Publikováno v:
Internext: Revista Eletrônica de Negócios Internacionais, Vol 9, Iss 2, Pp 20-38 (2014)
This research investigates the country of distribution effect on the change of attitudes towards a brand. Country of distribution is defined as the results (positive or negative) obtained by a brand when it communicates to be distributed in a foreign
Externí odkaz:
https://doaj.org/article/30f47995b502471fb46b54977da3772f
Publikováno v:
Internext: Revista Eletrônica de Negócios Internacionais, Vol 5, Iss 2, Pp 23-45 (2011)
The objective of this study is to analyze the influence of country of origin and ethnocentrism on the image of a brand known internationally – the fast food company McDonald’s – and observe if there exist differences in the evaluation of brand
Externí odkaz:
https://doaj.org/article/79570cdfb58e4cbc9deaaab157a01bce
Publikováno v:
Internext: Revista Eletrônica de Negócios Internacionais, Vol 5, Iss 2, Pp 23-45 (2010)
O objetivo deste estudo consiste em analisar a influência que o país de origem e o etnocentrismo têm sobre a imagem da marca institucional da rede de fast-food McDonald‟s e, também, verificar se existem diferenças na imagem percebida em funç
Externí odkaz:
https://doaj.org/article/4eb63990b8d142f4b5ef47270261eb68