Zobrazeno 1 - 10
of 1 309
pro vyhledávání: '"e-wom"'
Publikováno v:
Jurnal Perbankan Syariah, Vol 5, Iss 2, Pp 265-285 (2024)
The present study aims to analyze the effects of digital marketing and Electronic Word of Mouth (E-WOM) on brand image, then examine the effects of digital marketing and Electronic Word of Mouth on the decision to be an Islamic bank customer and anal
Externí odkaz:
https://doaj.org/article/3f0798d054f74867b44757230abfe6e7
Autor:
Heba E. Hassan
Publikováno v:
Future Business Journal, Vol 10, Iss 1, Pp 1-14 (2024)
Abstract With the increasing prevalence of mobile shopping (m-shopping) apps, service quality (SQ) has been recognized as a prominent factor in distinguishing the best apps available online. As limited studies have explored how to estimate mobile SQ,
Externí odkaz:
https://doaj.org/article/9ceacc7f87ca41d6bc2d5c9a79b89bce
Publikováno v:
Journal of Product & Brand Management, 2024, Vol. 33, Issue 5, pp. 516-532.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-02-2023-4352
Publikováno v:
Journal of Service Theory and Practice, 2024, Vol. 34, Issue 4, pp. 598-620.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JSTP-06-2023-0174
Autor:
Strickland, Paul, Williams, Kim M.
Publikováno v:
Journal of Hospitality and Tourism Insights, 2022, Vol. 7, Issue 3, pp. 1330-1348.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JHTI-05-2022-0175
Autor:
Fatma Kusuma Mahanani, Sukma Adi Galuh Amawidyati, Pundani Eki Pratiwi, Bayu Wiratama, Efi Febriyanti, Bayu Arinto, Anik Rahmawaty, Rifqi Nurrahma Krisnawati, Deo Dwi Kusuma Wardhana
Publikováno v:
Dinamisia, Vol 8, Iss 4, Pp 1129-1138 (2024)
UMKM bermanfaat pada meningkatnya daya beli masyarakat dan kesejahteraan ekonomi masyarakat, serta untuk mempromosikan budaya dan tempat wisata yang dapat meningkatkan pendapatan negara pada sektor tersebut. Salah satu pelaku UMKM Semarangan yang mer
Externí odkaz:
https://doaj.org/article/1b140eff15144f79b56156c435c6d11c
Autor:
Widarto Rachbini, Silverius Y. Soeharso, Harimurti Wulandjani, Muhammad Anwar Fathoni, Emi Rahmawati
Publikováno v:
Innovative Marketing, Vol 20, Iss 3, Pp 144-157 (2024)
This study examines the intricate dynamics of utilitarian browsing, hedonic browsing, electronic word of mouth (e-WOM), e-satisfaction, and e-loyalty across three generational cohorts –Millennials, Gen X, and Baby Boomers – in Indonesian online m
Externí odkaz:
https://doaj.org/article/cbf1ecc673734016900ca185ac9d718c
Publikováno v:
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, Vol 13, Iss 2, Pp 497-513 (2024)
This research aims to determine the influence of the NCT Dream Ambassador brand, e-WOM, Brand image on Purchase Interest. This research uses four variables, namely brand ambassador, e-WOM, and brand image as independent variables, and purchase intent
Externí odkaz:
https://doaj.org/article/d3bbf51e0e0044b9aa874ff0a968821f
Autor:
Rivaldi Arissaputra, Mokh Adib Sultan, Ratih Hurriyati, Vanessa Gaffar, Maisa Azizah Asmara, Sarah Sentika
Publikováno v:
Jurnal Aplikasi Manajemen, Vol 22, Iss 2 (2024)
Electronic Word-of-Mouth (e-WOM) can convey product information about ratings, desires, requests and experiences. Therefore, it plays an important role in influencing purchases. This study aims to identify e-commerce quality, positive e-WOM and negat
Externí odkaz:
https://doaj.org/article/52f24d7209194a32ad99bb5822b58db2
Autor:
Rasty, Fereshte, Filieri, Raffaele
Publikováno v:
International Journal of Contemporary Hospitality Management, 2023, Vol. 36, Issue 7, pp. 2463-2483.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJCHM-02-2023-0135