Business performance and purchase intentions in cross-border e-commerce: Insights from retailer and consumer perspectives

Autor: Goldman, Sjoukje Pieta Karianne

Publikováno v: Goldman, S P K 2023, ' Business performance and purchase intentions in cross-border e-commerce : Insights from retailer and consumer perspectives ', PhD, Vrije Universiteit Amsterdam . https://doi.org/10.5463/thesis.181

Cross-border e-commerce is flourishing worldwide and is particularly intriguing because it allows sellers and buyers to regularly cross national borders to distant and distinct countries via the Internet. Marketers need to understand the challenges r

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https://research.vu.nl/en/publications/1171a240-6cb4-480b-a1cf-172b6531a0c2