Zobrazeno 1 - 2
of 2
pro vyhledávání: '"e-channel migration"'
Autor:
Ilona Bondos
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 1, Pp 90-99 (2019)
The purpose of this article is to analyze the behavior of service buyers in a multi-channel environment. The main research question is: Whether and which consumers generations tend to voluntarily migrate to the e-channel in the process of purchasing
Externí odkaz:
https://doaj.org/article/0b2127b921054497ba48ce8678cb1cea
Autor:
Bondos, Ilona
Publikováno v:
Annales Universitatis Mariae Curie-Skłodowska, Sectio H Oeconomia. LI(2):39-46
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=594663