Zobrazeno 1 - 10
of 21
pro vyhledávání: '"e-channel migration"'
Autor:
Bondos, Ilona
Publikováno v:
Annales Universitatis Mariae Curie-Skłodowska, Sectio H Oeconomia. LI(2):39-46
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=594663
Autor:
Ilona Bondos
Publikováno v:
Annales Universitatis Mariae Curie-Skłodowska, sectio H, Oeconomia. 51:39
In this study author takes a customer-centric view of multichannel strategies and investigate customer responses toward e-channel migration strategies at the post-purchase stage for the delivery of telecommunications service. The study with scenario
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::30ce47246629a10038c07f282a1bd725
https://doi.org/10.17951/h.2017.51.2.39
https://doi.org/10.17951/h.2017.51.2.39
Autor:
Ilona Bondos
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 1, Pp 90-99 (2019)
The purpose of this article is to analyze the behavior of service buyers in a multi-channel environment. The main research question is: Whether and which consumers generations tend to voluntarily migrate to the e-channel in the process of purchasing
Externí odkaz:
https://doaj.org/article/0b2127b921054497ba48ce8678cb1cea
Autor:
Trampe, Debra1 d.trampe@mg.nl, Konuş, Umut2 u.konus@uva.nl, Verhoef, Peter C.1 p.c.verhoef@mg.nl
Publikováno v:
Journal of Interactive Marketing. Nov2014, Vol. 28 Issue 4, p257-270. 14p.
Autor:
BONDOS, ILONA
Publikováno v:
Annales Universitatis Mariae Curie-Sklodowska, Sectio H: Oeconomia; 2022, Vol. 56 Issue 1, p7-20, 14p
Autor:
Ilona Bondos
Publikováno v:
Annales Universitatis Mariae Curie-Skłodowska Sectio H, Oeconomia, Vol 56, Iss 1, Pp 7-20 (2022)
Theoretical background: Multichannel retailers can implement various migration strategies to induce consumers to use particular marketing channel. Some researchers indicated voluntary and forced customer E-channel migration strategies. Due to the neg
Externí odkaz:
https://doaj.org/article/5f8375d71ba846e4bf996c72cb344f8a
Publikováno v:
Geocarto International; 2022, Vol. 37 Issue 27, p16232-16260, 29p
Autor:
Ilona Bondos
Publikováno v:
sj-economics scientific journal. 23:313-322
The aim of the article is to evaluate the possibilities of using prosumerism assumptions within the disadvantageous for clients variants of E-channel migration strategy. The author has attempted to demonstrate that the practice of respecting customer
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a49a4ebf42d809d566c8c43865848e22
https://doi.org/10.58246/sjeconomics.v23i4.282
https://doi.org/10.58246/sjeconomics.v23i4.282
Autor:
Bondos, Ilona1 ilona.bondos@poczta.umcs.lublin.pl
Publikováno v:
Handel Wewnêtrzny. 2017, Issue 3, p255-264. 10p.
Autor:
Bondos, Ilona
Publikováno v:
Studia i Prace WNEIZ US / Studies and Works of the Faculty of Economics and Management University of Szczecin. (48/2):113-124
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=577470