Zobrazeno 1 - 10
of 1 300
pro vyhledávání: '"e-WOM"'
Publikováno v:
Journal of Product & Brand Management, 2024, Vol. 33, Issue 5, pp. 516-532.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-02-2023-4352
Autor:
Fatma Kusuma Mahanani, Sukma Adi Galuh Amawidyati, Pundani Eki Pratiwi, Bayu Wiratama, Efi Febriyanti, Bayu Arinto, Anik Rahmawaty, Rifqi Nurrahma Krisnawati, Deo Dwi Kusuma Wardhana
Publikováno v:
Dinamisia, Vol 8, Iss 4, Pp 1129-1138 (2024)
UMKM bermanfaat pada meningkatnya daya beli masyarakat dan kesejahteraan ekonomi masyarakat, serta untuk mempromosikan budaya dan tempat wisata yang dapat meningkatkan pendapatan negara pada sektor tersebut. Salah satu pelaku UMKM Semarangan yang mer
Externí odkaz:
https://doaj.org/article/1b140eff15144f79b56156c435c6d11c
Autor:
Widarto Rachbini, Silverius Y. Soeharso, Harimurti Wulandjani, Muhammad Anwar Fathoni, Emi Rahmawati
Publikováno v:
Innovative Marketing, Vol 20, Iss 3, Pp 144-157 (2024)
This study examines the intricate dynamics of utilitarian browsing, hedonic browsing, electronic word of mouth (e-WOM), e-satisfaction, and e-loyalty across three generational cohorts –Millennials, Gen X, and Baby Boomers – in Indonesian online m
Externí odkaz:
https://doaj.org/article/cbf1ecc673734016900ca185ac9d718c
Publikováno v:
Journal of Service Theory and Practice, 2024, Vol. 34, Issue 4, pp. 598-620.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JSTP-06-2023-0174
Autor:
Strickland, Paul, Williams, Kim M.
Publikováno v:
Journal of Hospitality and Tourism Insights, 2022, Vol. 7, Issue 3, pp. 1330-1348.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JHTI-05-2022-0175
Autor:
Rasty, Fereshte, Filieri, Raffaele
Publikováno v:
International Journal of Contemporary Hospitality Management, 2023, Vol. 36, Issue 7, pp. 2463-2483.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJCHM-02-2023-0135
Akademický článek
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Publikováno v:
Indonesian Interdisciplinary Journal of Sharia Economics, Vol 7, Iss 3 (2024)
This study explores how live streaming shopping, twin event promotions, and E-WOM impact impulse buying behavior among Gen Z users of the Shopee e-commerce platform. It is intended to serve as a scholarly reference for future research. The study empl
Externí odkaz:
https://doaj.org/article/02da7d5955db40fa93eeac51d61ab40d
Autor:
Putri Dwi Agustina, Surya Jatmika
Publikováno v:
Indonesian Interdisciplinary Journal of Sharia Economics, Vol 7, Iss 3 (2024)
This study aimed to find out how Brand Ambassadors, Brand Image, and Electronic Word of Mouth influenced the decision to purchase Shopee Accounting Education Students at the Muhammadiyah University of Surakarta. This comparative causal research uses
Externí odkaz:
https://doaj.org/article/6372fb9ac1b448c6ad86733a8b3c99d5
Autor:
Lutfi Nur Rizki, Siti Aminah
Publikováno v:
Indonesian Interdisciplinary Journal of Sharia Economics, Vol 7, Iss 3 (2024)
Due to the advent of the contemporary period and the effects of globalization, smartphones are now an essential tool for people in every walk of life. Effective marketing techniques like E-Wom and Perceived quality are required to improve purchasing
Externí odkaz:
https://doaj.org/article/559cf53ca40d495288644861adf12430