Zobrazeno 1 - 2
of 2
pro vyhledávání: '"e-Leader d'Opinion"'
Autor:
SBAI, Hind, AZOUAOUI, Hassan
Publikováno v:
International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 4 No. 1-1 (2023): Theoretical Reserach; 42-63
International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 4 No. 1-1 (2023): Recherches Théoriques; 42-63
International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 4 No. 1-1 (2023): Recherches Théoriques; 42-63
Nowadays, digital social networks (DSN) are at the heart of marketing communication. This new form of communication allows communicating and sell directly to the target thanks to its interactive features. Moreover, DSNs are becoming a guarantee of ef
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=issn26588455::5a9c3953bacc4be622ec55f9dcb5a5a9
https://www.ijafame.org/index.php/ijafame/article/view/882
https://www.ijafame.org/index.php/ijafame/article/view/882
Autor:
Ruspil, Thomas
L’identification des e-Leaders d’Opinion (e-LO) sur les réseaux sociaux internet est un enjeu important pour les managers marketing. Cette thèse s’intéresse à ces e-LO au travers de leur rôle, de leur statut et de leur identification. Chac
Externí odkaz:
http://www.theses.fr/2017TOU10065
