EFFECT OF E-SERVICE QUALITY, BRAND IMAGE, E-CUSTOMER RELATIONSHIP MANAGEMENT ON E-CUSTOMER SATISFACTION AT GOJEK PADANG

Autor: Aferi, Farell Dwi, Yeni, Yulia Hendri

Publikováno v: JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW; Vol. 6 No. 1 (2022): JBSMR, Vol. 6 No.1, December 2022; 38-42

Transportation is a means and infrastructure for the economic development of a country that can encourage the rate of economic growth. Supported by progress and the rapid development of technology, transportation services are also increasingly advanc

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0dd6c839d73d312d20b9ed98fe58ae85
https://doi.org/10.22437/jbsmr.v6i1.20399

Transformation of CRM activities into e-CRM: The generating e-loyalty and open innovation

Autor: Michael Aaron Tuori, Riska Dwinda Elsyah, Aini Farmania

Publikováno v: Journal of Open Innovation: Technology, Market, and Complexity
Volume 7
Issue 2
Journal of Open Innovation: Technology, Market and Complexity, Vol 7, Iss 109, p 109 (2021)

Technological developments have digitized consumer behavior all over Indonesia. This has become the basis for the emergence of e-commerce, a digital business system that is widely used by the public in making purchases through apps or websites. For t

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5bb61b762940eb64463c3857f673636c
https://hdl.handle.net/10419/241694

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eCRM 2.0 applications and trends: the use and perceptions of Greek tourism firms of social networks and intelligence

Autor: Marianna Sigala

Although previous CRM studies treat eCRM as a synonymous with 1:1 communications and personalised service at an individual basis, web 2.0 further enables firms and users to generate customer value and build customer relations through social networkin

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7a42ac5dff8f42eb1be34d27508cc190
https://hdl.handle.net/11541.2/116441

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