Zobrazeno 1 - 4
of 4
pro vyhledávání: '"domain involvement"'
Publikováno v:
Management Letters/Cuadernos de Gestión, Vol 12, Iss 2, Pp 59-76 (2012)
Sports sponsorship has increased notably during the last years being used by brands not only as a key tool of their marketing communications but even their market positioning. This research analyzes the influence of sports spectator's involvement to
Externí odkaz:
https://doaj.org/article/ad16be62cf1243ccb3af7fbf102e52f0
The purpose of this study was to investigate the influence of soccer involvement and team identification on African Generation Y students’ Premier Soccer League (PSL) team psychological commitment in the South African context. In the South African
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1399::89dac71bda36b126a259da06f24f1b00
https://hdl.handle.net/10394/19346
https://hdl.handle.net/10394/19346
Sports sponsorship has increased notably during the last years being used by brands not only as a key tool of their marketing communications but even their market positioning. This research analyzes the influence of sports spectator's involvement to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::da325a544a4b0e348578327be54766c1
http://www.ehu.es/cuadernosdegestion/revista/index.php/en/numeros?a=da&y=2012&v=12&n=2&o=3
http://www.ehu.es/cuadernosdegestion/revista/index.php/en/numeros?a=da&y=2012&v=12&n=2&o=3
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