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Autor:
Novák, Petr
This bachelor thesis deals with a comparison of the effectiveness of advertising tools available online. The theoretical part addresses characteristic features of the work of the advertising channels studied and presents the Google Analytics traffic
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::15deca7e7cf790961a2afca4734765c1
http://www.nusl.cz/ntk/nusl-397834
http://www.nusl.cz/ntk/nusl-397834
Autor:
Frantová, Nikol
The thesis Trends of media sales techniques on Czech online media market with focus on programmatic buying describes functioning of automated (programmatic) advertising inventory trading on the Czech market. The text focuses on the penetration of thi
Externí odkaz:
http://www.nusl.cz/ntk/nusl-388872
Autor:
Frantová, Nikol
The thesis Trends of media sales techniques on Czech online media market with focus on programmatic buying describes functioning of automated (programmatic) advertising inventory trading on the Czech market. The text focuses on the penetration of thi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::ae594b474968016d26b3258b32a55b1a
http://www.nusl.cz/ntk/nusl-388872
http://www.nusl.cz/ntk/nusl-388872
Autor:
KARBULKA, Tomáš
This thesis provides comprehensive insight into the internet marketing used by the eshop. The aim of this thesis is to analyse the eshop and internet marketing tools used by the eshop to promote its products. The result of the analysis is an evaluati
Externí odkaz:
http://www.nusl.cz/ntk/nusl-187970
Autor:
Novák, Jakub
Novák, J. The Possibilities of using e-marketing in selling wine via e-shops. Diploma thesis. Brno 2015. The content of this diploma thesis is the proposal of new marketing instruments usable for online advertising of retail of wine. The strategy of
Externí odkaz:
http://www.nusl.cz/ntk/nusl-191179
Autor:
Fogl, Zdeněk
The main objective of the thesis is to appraise online campaign, which is associated with one of the product lines of the company LEGO Group called LEGO DUPLO. The work is divided into four chapters. The first chapter is dedicated to the Internet env
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::208c232724da328a7be8d1f1449e3f00
http://www.nusl.cz/ntk/nusl-197735
http://www.nusl.cz/ntk/nusl-197735